Source: Rightmove, Rental Price Tracker
Ten enquiries for one home can sound modest.
Ten enquiries across 20 live properties is a different proposition. Each applicant may have questions about availability, deposits, pets, parking, furnishings, move-in dates and viewing times.
The lettings challenge concerns the quality of each response as much as the volume.
How many enquiries does the average rental property receive?
Rightmove reports that the average rental property now receives 10 enquiries.
That is lower than the 22 enquiries recorded at the height of rental competition in 2022. It remains twice the pre-pandemic average of five enquiries per home.
The market has become more balanced than it was at its most pressured. Letting agents still need to manage considerably more interest than they did before the pandemic.
Which regions receive the most rental enquiries?
Rental demand varies significantly across the country.
Rightmove's Q2 2026 figures show:
- North West: 14 enquiries per property
- UK average: 10 enquiries per property
- London: eight enquiries per property
A lower figure does not remove the operational challenge. London agencies often manage higher rents, more complex affordability questions and substantial volumes across large portfolios.
The national average also hides differences between property types and local areas. A well-priced family home near a popular school may attract a different response from a city-centre studio.
What do prospective tenants usually want to know?
Many rental enquiries begin with the same questions:
- Is the property still available?
- When can I view it?
- What is the deposit?
- Are pets allowed?
- Is the property furnished?
- When is it available?
- Which bills are included?
- What information will I need to provide?
The answer may already exist in the listing or agency system. The caller still expects the agency to help them find it.
A quick, consistent response saves the tenant from searching through several pages while giving the agency a chance to understand whether the property is suitable.
What should letting agents ask prospective tenants?
Useful qualification should establish:
- The applicant's full name and contact details
- Their preferred property
- Their desired move-in date
- The number of occupants
- Their employment or income position
- Any pets or special requirements
- Their preferred viewing times
- Whether they are interested in similar properties
Rightmove's enquiry guide encourages agents to understand the caller's motivation, timescale, financial position, current property situation and ideal home.
The questions should feel like a conversation. An exhaustive checklist delivered without context can make a tenant feel screened out before they have been heard.
Why does consistent enquiry handling matter?
When interest is high, informal processes begin to fray.
One caller is asked about their move-in date. Another is not. One negotiator records a pet. Another forgets. Viewing preferences remain in emails, notebooks and voicemail messages.
The result is avoidable follow-up work.
A structured process allows the agency to compare applicants fairly, route suitable enquiries and identify people who may be interested in another property.
It also gives landlords a clearer account of the demand being generated.
What happens when tenants call after hours?
Rental searches often happen outside office hours, when applicants have finished work and can finally look properly.
An after-hours assistant can answer common questions, capture the applicant's circumstances and record preferred viewing times. The lettings team can then review the request and confirm the appropriate next step.
NeverMissed helps letting agencies manage this first stage after the branch closes. Every caller receives a response, while the team begins the next working day with organised information.
Ten enquiries per property may represent a calmer market than 2022. It still represents ten people expecting an answer.
Frequently asked questions
How many enquiries does a rental property receive?
The current UK average is 10 enquiries per rental property, according to Rightmove's Q2 2026 data.
Where is rental demand highest?
Among the regions highlighted by Rightmove, the North West has the largest imbalance, with an average of 14 enquiries per rental property.
How many rental enquiries did properties receive before the pandemic?
Rightmove places the pre-pandemic average at five enquiries per property, half the current national figure.